A Strategic Approach to PR
We got our start as a hospitality and tourism PR agency, an area we still strongly own, but at our core, we are experts at the persuasive art of swaying disposable income spend. From consumer goods to luxury items to travel, we create the need and drive the want of consumers’ desires using the art of public relations and social media. We excel at persuading people to want what our clients have to offer.
Let 360viewPR make your brand take off.
ABOUT OUR AGENCY
The 360view Theory
At 360viewPR we step back and look at your business from every angle, developing a fully integrated communications campaign. Taking into account your overall business goals, we assess how public relations could best serve to get you to your destination. With a fully integrated campaign you can be assured that all your marketing efforts are maximized for optimal results. Since 2015, we have been leaders in creating buzzworthy campaigns for a wide array of industries on a global scale.
Highlights of Past & Present Experience
HOTELS & RESORTS
WINE & SPIRITS
At 360viewPR, we offer a comprehensive range of services, including strategic PR campaigns, media relations, influencer partnerships, crisis management, thought leadership, and social media management to help businesses achieve their goals and elevate their brand presence. Check out all our services below:
Our genuine relationships with media is what sets us apart. When a pitch from 360viewPR is sent, media listen.
Our award-winning campaigns are designed for clients who deserve to get noticed. We thoroughly believe in celebrating our achievements, and are thrilled to share them with you. Read on for some of our latest news coverage.
Goal: Create a unique identity in the media for Buellton and increase TOT revenue for the city
Results: 174 pieces of coverage in one year with a combined readership of 1.86 billion, TOT revenue up 46.1% over previous year, highest increase on record for the city
BACARA RESORT & SPA
Goal: Boost exposure and ticket sales of yearly Food & Wine event
Results: 29 pieces of coverage in 6 weeks, 159% increase in year-over-year sales with several sold-out events, coverage secured in LA Times, Forbes, Sunset, NBC and many more
Goal: Connect Visit Phoenix and destination partners with Los Angeles & San Francisco media
Results: 2 days of curated media events leading to top level exposure and stronger relationships in-market
GREATER PALM SPRINGS
Goal: Elevate awareness of Greater Palm Springs as a filming location
Results: Secured sponsorship of major film made in the area with red carpet, afterparty and junket exposure that lead to additional exposure to film executives
CLIENTS IN THE NEWS
Lobero Theatre Result: Named one of the 11 most beautiful theaters in the world alongside the Sydney Opera House and Opera Garnier
Travel + Leisure
Visit Santa Barbara Result: Santa Barbara on the cover and featured as an easy weekend getaway
Discover Buellton Result: Buellton featured as a destination for celebrities to unwind after Oscar season
Los Angeles Times
Tourism Authority of Thailand Result: Travel section dedicated entirely to Thailand
Good Morning America
Discover Buellton Result: Buellton featured in glamping on air segment
New York Times
Hideaway Santa Barbara Result: Hideaway is the only hotel mentioned in 52 Places Santa Barbara feature
Mendocino Wine Growers Result: Print and online feature on the regions Italian heritage
Visit Santa Rosa Result: Long form feature on visiting Santa Rosa
Westin Rancho Mirage Golf Resort & Spa Result: Resort featured in piece on how they creatively worked golf into millennial targeted meetings
KEY TEAM MEMBERS
Our expert team of public relations professionals has years of experience in crafting customized PR strategies for businesses just like yours. We understand the power of a well-crafted message, and we know how to get that message in front of the right people.
Founder & Principal
Utilizing over 20 years of experience in publicity, Michelle Rodriguez founded 360viewPR with the vision of offering clients a completely integrated public relations solution. Through her career she has handled everything from crisis management, hotel openings, product launches, large scale media trips & junkets, premieres and international media roadshows.
At first glance, 360viewPR may appear to be a boutique agency located in Los Angeles. Upon closer inspection, you will find that 360viewPR is a leading partner of IPREX, a global agency network spanning 100 cities. A network built upon the leadership, expertise and strength of 65 independent owners. Many of the partners, once executives of big global holding companies, had a deep desire for a better model – and we built it.
The network allows partner agencies on behalf of their clients to tap into a diverse range of expertise, talent, and locations based on the client's needs without being bound by the quarterly financial goals of a holding company, allowing clients to still get the personalized boutique agency service they want while not losing the robust backing of a multi-national conglomerate agency.
Our track record speaks for itself. We've helped businesses of all sizes and industries achieve success through strategic,
effective public relations.
We were referred to 360viewPR by a top travel editor and have never looked back. Their tenacity and second-to-none media relationships have been the secret weapon behind our exponential growth.
Alex Kirkwood, Founder & CEO of Kirkwood Collection
LOS ANGELES (HQ) | SAN FRANCISCO | PALM SPRINGS | PHOENIX