RESULTS

Casestudies

Discover Buellton Goal: Create a unique identity in the media for Buellton and increase TOT revenue for the city Results: 174 pieces of coverage in one year with a combined readership of 1.86 billion, TOT revenue up 46.1% over last year, highest increase one record for the city	Bacara Food & Wine Weekend Goal: Boost exposure and ticket sales of yearly event Result: 29 pieces of coverage in 6 weeks, 159% increase in year-over-year sales with several sold out events	"Just Getting Started" Premiere Goal: Elevate awareness of Greater Palm Springs as a filming location Result: Secured sponsorship of film made in the area with red carpet, afterparty and junket exposure that lead to additional exposure to film executives
Visit Phoenix - LA Media Roadshow Goal: Connect Visit Phoenix and destination partners with Los Angeles media Result: 2 days of curated media events leading to top level exposure and stronger relationships in-market	"Gangs of New York" Premiere Goal: International roll out for the film Result: Exclusive film preview screening during the Cannes Film Festival and execution of a global premiere tour (Paris, Rome, Berlin, London, Tokyo, New York and Los Angeles)

Meetings Today Westin Mission Hills Golf Resort & Spa Result: Resort featured in piece about creatively working golf into millennial targeted meetings	Travel + Leisure Visit Santa Barbara Result: Santa Barbara on the cover and featured as an easy weekend getaway	Los Angeles Times Tourism Authority of Thailand Result: Travel section dedicated to Thailand
Variety Discover Buellton Result: Buellton featured as a destination to visit for celebrities looking to unwind after Oscar season	Celebrated Living Los Angeles Tourism Result: Feature on The Broad opening and LA's cultural rennaisance	Los Angeles Times Visit Santa Barbara Result: Feature on family travel in SB
American Way Visit Santa Barbara Result: Feature on travel in SB	Wine Enthusiast Magazine Visit Santa Barbara Result: Canary Hotel's bar named 4th favorite rooftop wine bar