RESULTS

Casestudies

Discover Buellton

Discover Buellton

Goal: Create a unique identity in the media for Buellton and increase TOT revenue for the city Results: 174 pieces of coverage in one year with a combined readership of 1.86 billion, TOT revenue up 46.1% over last year, highest increase one record for the city

Bacara Food & Wine Weekend

Bacara Food & Wine Weekend

Goal: Boost exposure and ticket sales of yearly event Result: 29 pieces of coverage in 6 weeks, 159% increase in year-over-year sales with several sold out events

"Just Getting Started" Premiere

"Just Getting Started" Premiere

Goal: Elevate awareness of Greater Palm Springs as a filming location Result: Secured sponsorship of film made in the area with red carpet, afterparty and junket exposure that lead to additional exposure to film executives

Visit Phoenix - LA Media Roadshow

Visit Phoenix - LA Media Roadshow

Goal: Connect Visit Phoenix and destination partners with Los Angeles media Result: 2 days of curated media events leading to top level exposure and stronger relationships in-market

"Gangs of New York" Premiere

"Gangs of New York" Premiere

Goal: International roll out for the film Result: Exclusive film preview screening during the Cannes Film Festival and execution of a global premiere tour (Paris, Rome, Berlin, London, Tokyo, New York and Los Angeles)

Coverage

Meetings Today

Meetings Today

Westin Mission Hills Golf Resort & Spa Result: Resort featured in piece about creatively working golf into millennial targeted meetings

Travel + Leisure

Travel + Leisure

Visit Santa Barbara Result: Santa Barbara on the cover and featured as an easy weekend getaway

Los Angeles Times

Los Angeles Times

Tourism Authority of Thailand Result: Travel section dedicated to Thailand

Variety

Variety

Discover Buellton Result: Buellton featured as a destination to visit for celebrities looking to unwind after Oscar season

Celebrated Living

Celebrated Living

Los Angeles Tourism Result: Feature on The Broad opening and LA's cultural rennaisance

Los Angeles Times

Los Angeles Times

Visit Santa Barbara Result: Feature on family travel in SB

American Way

American Way

Visit Santa Barbara Result: Feature on travel in SB

Wine Enthusiast Magazine

Wine Enthusiast Magazine

Visit Santa Barbara Result: Canary Hotel's bar named 4th favorite rooftop wine bar

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