ABOUT
Michelle Rodriguez,
Founder
Utilizing 19+ years of experience in publicity, Michelle Rodriguez founded 360viewPR with the vision of offering clients a completely integrated public relations solution.
Prior to launching 360viewPR, Michelle held the position of Director of Media Relations & Publicity at the Los Angeles Tourism & Convention Board, overseeing all media relations outreach on behalf of the Bureau. Prior to joining LATCB she served as head of Communications for Visit Santa Barbara where she oversaw all communications efforts domestically and internationally. Through her efforts at Visit Santa Barbara the destination landed on the cover of Travel + Leisure and she increased media values from $2.5 million to $24.8 million through a strategic PR campaign.
Michelle’s PR career began in the music industry at Interscope Records, followed by a focus in Film and Television PR where she handled clients such as Miramax Films, Lionsgate Entertainment and CBC Television Canada. Her love of travel led her to leave the entertainment industry and switch gears to travel, first as a journalist and then as a tourism PR professional. Her experience on “the other side” as a journalist gives her a unique insight into how the media thinks, leading to her successes as a tourism publicist.
Through her career she has handled everything from crisis management, large group press trips, international film junkets, last minute film premieres and international media roadshows.
Michelle is a member of SATW and the Travel & Tourism Section of PRSA, where she has served on both boards. She graduated from UCLA and is very proud to be a native Angeleno.
Jennifer Sweeney,
Destination Specialist
Jennifer has nearly 20 years of experience in public relations and media and is grateful to have found the perfect niche that combines her professional background with her love of travel.
Previously, Jennifer oversaw global public relations strategy, crisis communications and public affairs outreach for Visit California, a tourism marketing organization with the mission to promote the state as one of the world's premier travel destinations. While being the Director of Public Relations for Visit California, Visit California expanded its international media relations footprint and developed global strategies for working with digital influencers and bloggers and worked to establish the tourism industry as a major driver of the state's economy.
Jennifer recently hung up her own shingle as a public relations consultant serving clients in the travel and tourism industry, including Sonoma County Tourism, San Francisco Travel and Visit Palm Springs.
When she’s not promoting travel, she’s usually planning her next vacation (occasionally with her favorite traveling companion – her dog Maddie). Jennifer is also involved in the Sacramento non-profit community, donating her time to causes she cares about including animal welfare & food literacy.
Jaime Shaw,
account Manager
After eight years at Visit Santa Barbara (VSB), Jaime Shaw joined 360viewPR as an Account Manager, adding her expertise in media relations and her tenacious reporting skills to the agency.
During her tenure at Visit Santa Barbara, Jaime worked with local, national and international media to secure coverage for Santa Barbara. Outlets ranged from the Los Angeles Times to Details to Small Market Meetings. Jaime also hosted media on press trips, working closely with local hospitality businesses to provide custom itineraries for each journalist. She was also in charge of media coverage reporting for the department, making sure all media mentions were accounted for and comparing quarter-over-quarter and year-over-year numbers.
Jaime was the VSB representative for the Central Coast Tourism Council (CCTC), working closely to promote the entire Central Coast as a premiere coastal and wine region to visit. As a Board Member of CCTC, Jaime has close working relationships with Destination Marketing Organizations throughout the Central Coast.
Jaime is a graduate of the University of Southern California where she studied Communications and minored in Business.
jen Ortega,
Account Coordinator
Jen Ortega is the newest member of the 360viewPR team and a recent graduate of Cal State Los Angeles, with a degree in Communications. She was the founding member and President of the on-campus chapter of PRSA and has a deep love for travel.
