Michelle Rodriguez,


Utilizing 19+ years of experience in publicity, Michelle Rodriguez founded 360viewPR with the vision of offering clients a completely integrated public relations solution.  


Prior to launching 360viewPR, Michelle held the position of Director of Media Relations & Publicity at the Los Angeles Tourism & Convention Board, overseeing all media relations outreach on behalf of the Bureau. Prior to joining LATCB she served as head of Communications for Visit Santa Barbara where she oversaw all communications efforts domestically and internationally. Through her efforts at Visit Santa Barbara the destination landed on the cover of Travel + Leisure and she increased media values from $2.5 million to $24.8 million through a strategic PR campaign.


Michelle’s PR career began in the music industry at Interscope Records, followed by a focus in Film and Television PR where she handled clients such as Miramax Films, Lionsgate Entertainment and CBC Television Canada.  Her love of travel led her to leave the entertainment industry and switch gears to travel, first as a journalist and then as a tourism PR professional.  Her experience on “the other side” as a journalist gives her a unique insight into how the media thinks, leading to her successes as a tourism publicist.


Through her career she has handled everything from crisis management, large group press trips, international film junkets, last minute film premieres and international media roadshows.


Michelle is a member of SATW and the Travel & Tourism Section of PRSA, where she has served on both boards.  She graduated from UCLA and is very proud to be a native Angeleno.


Jennifer Sweeney,

Destination Specialist

Jennifer has nearly 20 years of experience in public relations and media and is grateful to have found the perfect niche that combines her professional background with her love of travel.

Previously, Jennifer oversaw global public relations strategy, crisis communications and public affairs outreach for Visit California, a tourism marketing organization with the mission to promote the state as one of the world's premier travel destinations. While being the Director of Public Relations for Visit California, Visit California expanded its international media relations footprint and developed global strategies for working with digital influencers and bloggers and worked to establish the tourism industry as a major driver of the state's economy.

Jennifer recently hung up her own shingle as a public relations consultant serving clients in the travel and tourism industry, including Sonoma County Tourism, San Francisco Travel and Visit Palm Springs.

When she’s not promoting travel, she’s usually planning her next vacation (occasionally with her favorite traveling companion – her dog Maddie). Jennifer is also involved in the Sacramento non-profit community, donating her time to causes she cares about including animal welfare & food literacy.




Emma Haber,

Hospitality & Lifestyle Specialist

Emma is a highly-accomplished PR professional with extensive experience in lifestyle, hospitality and the arts. Emma has been in the industry for nearly two decades and has founded and overseen two successful PR agencies during that time, Blink Creative Group and Blink LA. Her past and present clients include the City of Los Angeles, Marriott Hotels, Skin Laundry, Los Angeles Athletic Club, British Polo Day, Joie de Vivre Hotels and Room & Board. Emma carefully customizes PR plans based on her client’s needs and can implement successful local, national and International campaigns. She can also oversee other facets of communications from branding and partnerships to social media and creative writing support.

After graduating from the University of London, Emma launched her career in the UK before moving to New York where she advanced the image of notable brands including Microsoft, Exhale Spas, Larry Gagosian and high-profile hotelier Andre Balazs. Before moving to Los Angeles and setting up her own agencies, she opened and managed HL Group’s Los Angeles office for two years, overseeing all accounts and directing publicity for clients including Palihouse Holloway, Ralph Lauren, Christie’s Auction House and G-Star Denim.